The Enflet blog

Better decisions.
More profitable ads.

Practical guides for Amazon brands, drawn from Alfredo Roselli’s account breakdowns. Understand your margins, make sense of your reports, and decide what to change next.

Profitability & measurement ↓PPC strategy ↓Watch the videos ↗

Editorial preview · 18 guides

Choose the question

Where is the decision stuck?

Start with the account problem in front of you, then use the full library when you need a deeper view.

Profit falling despite a stable ACOS?

Check fees, returns and product mix before changing a bid.

Read the guide 02 / Interpret

Ad reports and sales do not match?

Separate attribution windows from the orders your business actually kept.

Read the guide 03 / Act

Campaigns lack a clear purpose?

Give defense, discovery and growth their own budgets and measures.

Profitability & measurement

Understand what your ads can afford.

Start with margins, then make sense of spend and sales.

Profitability & measurement

How dependent is your Amazon growth on advertising?

Track changes in ad-attributed sales share and investigate which products are driving them.

Profitability & measurement

How much do Amazon Sponsored Ads cost?

Work out what a click and an order can cost your business before deciding how much to spend.

Profitability & measurement

How to read an Amazon advertising performance report

Read sales, spend and product economics together, then turn the findings into a decision.

Profitability & measurement

Amazon catalog concentration: how much depends on a few products?

Find out whether concentration is rising because your best products grew or the rest of the catalog weakened.

Profitability & measurement

Why Amazon margins shrink when ACOS stays steady

Separate fee changes, refunds, product mix and advertising to find what is reducing contribution.

Profitability & measurement

How to test Amazon price increases without guessing

Choose one product, define the margin goal, and measure whether a price change earns its place.

Profitability & measurement

Why your Amazon ad data does not match your sales

Reconcile reporting windows, clicks, views and actual orders before judging performance.

Profitability & measurement

What is a good ACOS on Amazon?

Calculate a product-specific target from your costs and the contribution you need to keep.

PPC strategy

Give every campaign a clear purpose.

Improve structure, diagnose performance and evaluate audience adjustments.

Amazon Business advertising: find the B2B opportunity in your catalog

Find the products and offers business buyers already value before increasing advertising spend.

An Amazon PPC audit checklist that leads to action

Connect campaign findings to product economics and leave with a prioritized change list.

Amazon ad campaign structure: give each campaign a job

Separate discovery, growth and brand protection so each campaign answers a clear question.

Amazon PPC dayparting: test the hours that deserve your budget

Find out whether time of day changes the value of a click before setting a schedule.

Amazon PPC keyword research: from search terms to a testing plan

Choose keywords by product fit and business purpose, then use campaign data to refine the list.

How to optimize Amazon ads

Check product economics, offer conditions and campaign performance before changing a bid.

How to evaluate Amazon PPC tools for your account

Build a useful tool stack around three jobs: understand profit, control campaigns, and explain decisions.

Amazon sales dropping? Find where the decline starts

Separate a weaker market from lost visibility, weaker clicks, and declining conversion.

How to choose an Amazon PPC agency

Ask for the reasoning behind the work, a clear reporting standard, and a plan that fits your catalog.

Sponsored Product Audiences: a practical guide

Understand the audience bid layer and plan a test your product margins can support.

Put the numbers to work

Need another set of eyes on your account?

Bring your cost structure and recent performance questions. We can discuss what to investigate first.

Discuss your account ↗